Before you use AI, answer this

"If your content disappeared tomorrow… would anyone notice?"

I’ve been thinking about this a lot lately, as I received an email with this subject from the brilliant Joe Pulizzi.

More people than ever are creating content.
More people are visible.
More people are using AI to do it.

And that’s a great thing. I’m helping many of them. This is the time to build something online.

But here’s what we’re also seeing:

Much of what’s being published is technically excellent - well written, structured, polished - and yet completely interchangeable.

It reads well. But it could have been written by almost anyone. No feeling. No emotion, bland as boiled chicken.

So the real question becomes:

If your content could have been created by anyone with access to ChatGPT (think 800 million people)… what exactly are you building that is truly yours?

Most people create to grow. To build an audience. To be seen. All valid.

But when you post simply to stay relevant, relevance starts to replace identity.

You may get the views. The likes. The engagement. But who are you?

What do you believe? What are you reinforcing consistently that no AI could invent on your behalf?

AI is powerful. It can sharpen your thinking. It can help you articulate ideas more clearly.

But it cannot supply your conviction. The heart of your message has to come from you.

And here’s the nuance most people miss: You don’t find that conviction by thinking about it endlessly.

You find it by creating.

By refining. By testing ideas. By clarifying what you stand for.

That’s exactly why I created my upcoming free 4-day challenge.

Not only to teach you how to “sound good” with AI.

But to help you:

• Clarify the core idea at the centre of your work
• Strengthen your positioning and authority
• Map 30 days of strategic content that actually reflects your beliefs
• Use AI to amplify your thinking, not replace it

Over 4 days, we’ll audit your authority, sharpen your message, map your content, and align your visuals - so your content stops feeling generic and starts feeling like yours.

Because when your identity is clear, AI becomes a multiplier.

Without that clarity, it just produces more noise.

If you’re ready to build content that people would actually miss…

Join the free challenge here:

👉 Join the free 4-day challenge​

Abha x

PS, it's email based, so your only commitment is to open the email :)
PPS, to those of you who have joined already, I can't wait to work through this with you!