Hi Reader,
​
The “should you use AI to write (anything)” debate is flooding my feed.

It’s full of:

a. anti-AI writing sentiment and outrage

b. digital detectives dedicating their post to the most recent tell-tale sign of AI-generated content

c. write 30 days of content in 10 minutes with these AI workflows / Skills / agents

d. 100% AI generated content about AI generated content 😳

Now, as an “AI content strategist” (a title i feel I must revisit) who teaches others to set up their own AI content systems whilst also more recently abandoning the use of AI for her own writing, here is where I am with it all for what it’s worth:

1.If you are a writer and you love the craft of writing - don’t use any AI for your drafts, or edits.

You will not like the end result, no matter how well you have trained the AI tool you are using. Plus, if you are anything like me, you will start wondering why you are not writing anymore when you love it so much, and how average your writing now feels. The inadvertent ‘deskilling’ will creep up on you and when it does, it will horrify you!

Instead, use AI to save you time in your research and go old school for proofreading and editing (yes, print out and read with a pen!). Take the time, writing is an art to enjoy.

2. If you are a writer, and want to scale your writing quantity - use AI to repurpose content you have crafted without AI.

This will enable you to be seen more frequently and widely, and help you attract the visibility you seek to grow your authority, brand or business; without you feeling like a full-time content creator or a bad writer.

Be sure to give your AI tool clear platform guidelines and goals when you are doing this as you might as well work with the platform’s best practices to maximise traction of the piece of content you are putting out.

3. If you are not a writer, and don’t particularly enjoy writing, and nor are you confident with the way you articulate your thoughts via the written word - AI can be your best friend, as long as you truly have original thoughts to share.

Be sure to take the time to properly build your ‘AI brain’ / your ‘content DNA’ / your ‘AI content playbook’ - whatever you want to call the training material you create for your AI tool - before you use AI to get your message out there. This should help you get 80% of your piece written well and fast, and then you spend a few good minutes making the piece 100% yours. And then, use an AI repurposing workflow to get the scale you want.

In other words, think about why you are writing and then make AI work for you to get closer to whatever goals you are writing for.

That’s it.

If you fall in categories 2 or 3 and want some support in setting yourself up with your AI content system, I’m doing a free session on Maven on June 18 to get you started, join me here - i would love to see you.

Abha