The most important thing I've written.

I don't say this lightly.

If there is one thing you read this week - not another AI tip, not another productivity hack, not another "how to grow your business" post - let it be this.

I've just published an essay called The Great Overwhelm. Yes, I've gone back to my roots of writing and written an essay!

I wrote it because January was hard. Not just busy-hard. Something-has-shifted hard.

And I kept having conversations with women who are feeling it too but couldn't quite put my finger on it.

So I tried to anyway.

Here's what the essay covers:

• Why January felt like a shedding — and what the Year of the Snake giving way to the Year of the Fire Horse means for the speed and uncertainty you're feeling right now.
• Why the AI world isn't just moving fast, it's moving violently (for lack of a better word!) — and why your nervous system is responding exactly as it should.
• Highlights from five of the sharpest minds thinking about this moment are saying:
  • Enterpreneur and visionary Raoul Pal on the exponential age we've entered
  • AI founder Matt Shumer on the threshold we're crossing (an article he wrote last week got 83 million views!)
  • AI thought leader Gary Marcus on why we shouldn't surrender our thinking
  • AI business leader and recognised in the Time 100 list Allie Miller on the information asymmetry opening up between those learning AI and those who aren't
  • Elon Musk at Davos saying there will be more robots than people, and asking what that means for human meaning.

Why being seen — online, clearly, as yourself — maybe the single most important thing you can do right now; whether you run your own business or work inside someone else's. And how to use AI to do it without burning out.

And what your humanness ie your story, your life experience, your particular way of being with people -- is worth in a world moving towards automation and robots.

Note: This is not a quick read. It's about 3,400 words and will take you approx. 14 minutes.

I think it's worth 14 minutes of your time.

​Read it here.

And if it resonates — forward it to one woman in your world who needs to hear it right now.

Abha

P.S. If you're in the free AI content challenge with me next week — this essay is the bigger picture behind everything we're doing together. Read it when you need a reminder of why any of this actually matters.