Hey Reader,

I built my first custom GPT for my content at my kitchen table after the kids were finally in bed. It took me about ten minutes and made me think, wow this is so easy - what's the big deal?

Then I asked it to write something in my voice and got back the most generic hollow piece of nothingness you've ever read.

Does this sound familiar?

What you need to know is that the tool is never the issue. It doesn't matter if you use Claude or ChatGPT.

It's the thinking you do before you build it that is. Who you are. What you do and why. Who you're talking to and why they should care.
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If you skip that bit (and almost everyone does because it's hard and it takes time); your AI assistant has nothing real to work from. No wonder it sounds like everyone else.

I'm running a free 45 minute Lightning Lesson on June 18 to show you how to fix this both short-term and long-term. In the session, I will give you some quick actions you can run yourself in minutes, and you'll see the difference straight away.

If you want to go further, the full 3 hour workshop follows on June 25, where we build your entire AI content strategist together, from scratch.

But June 18 is where to start.

If this interests you, save your free spot here.​

If you signed up, hit and reply and 1) let me know 2) tell me what's been driving you mad with AI lately! I read and reply to every single one.

Abha x