The Founder Files

I don't say this lightly. If there is one thing you read this week - not another AI tip, not another productivity hack, not another "how to grow your business" post - let it be this. I've just published an essay called The Great Overwhelm. Yes, I've gone back to my roots of writing and written an essay! I wrote it because January was hard. Not just busy-hard. Something-has-shifted hard. And I kept having conversations with women who are feeling it too but couldn't quite put my finger on it....

Hey Reader, Can I ask you something honestly? When you started using an AI tool (eg ChatGPT) for anything content related, you probably hoped it would: – save you time – make posting easier – reduce the mental load But has it? Or is it just added on more time to your process? More drafts. More tweaking. More fixing the tone. More wondering if it even sounds like you. I’ve spent 19 years in public relations, where clarity and credibility were everything — and the last 3 years working deeply...

Hey Reader, We’re already a few weeks into 2026, and I feel like I am just finding my feet in this new year. Politically, the world feels unsettled.Technologically, things — especially AI — are moving at a speed that’s hard to keep up with. I feel excited and also sometimes terrified - but mostly excited :) And all of this we see and hear doesn’t just stay “out there.”It seeps into our work, our plans, our confidence, our sense of direction. I’ve had so many conversations recently that sound...

Hey Reader, Who cares if you’ve created 30 days of content with AI? Honestly: No one. In fact, if people can work out that you used ChatGPT, they probably will judge you. Not because you used AI, but because it doesn’t sound like you. And that’s the real issue. The problem isn’t AI.The problem is using AI the wrong way. Generic prompts. Lazy instructions. Copy-paste content.Posts that could belong to anyone. That’s what people react to. When you’re using AI the right way, no one is...

Stop going down the AI rabbit hole. You know the one. Another tool.Another prompt.Another video tutorial or reel telling you to “try this instead”. Hours later, you’ve learned a lot --but your content still isn’t done. This is what happens when AI becomes the focus instead of the outcome. AI is not the work.Your content is the work. And when there’s no clarity or structure, AI just pulls you deeper into experimenting, tweaking, and overthinking -- without actually finishing anything. That’s...

Hey Reader, I’ve been sitting with a belief that keeps getting louder as we head toward 2026: Information is no longer scarce. It’s everywhere. At our fingertips. PhD-level. Free. With AI now producing “expert” content at scale, something fundamental has shifted. Offering your frameworks, playbooks, blueprints, and guides to your audience will still have value, and sure they’re great content. But as the core value of an expertise-led business? That will become a harder sell. Because the real...

Hey Reader, As the year winds down and we enjoy the rest of the holidays, I wanted to do something simple. No selling. No agenda. Just a small thank you for being here. So I’ve put together three holiday gifts you can dip into whenever you have a quiet moment, now, or in the new year. Think of them as tools to help you reflect, reset, and start the next chapter with a bit more clarity and ease. 🎁 Gift #1: The Dream Bot custom GPT This is a custom GPT I built to help you zoom out and think...