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The Founder Files

AI-powered content and brand strategy for women building bold, visible businesses. This is a newsletter is for female solopreneurs, coaches, and service providers who are done DIY-ing everything and ready to show up like the CEO they are - without burning out. Get smart tools, practical strategy, and no-fluff inspiration to scale your content, sharpen your message, and build a brand that actually works for you.

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AI, Money, and Motherhood...

As 2025 comes to a close, I’ve been thinking about just how much can change in a year. This time 2 years ago, I had no roadmap. I had left my 9–5, craving something more aligned — more flexible, more fulfilling. But I had no idea where to start. So I followed one small spark of curiosity. I used AI to write, illustrate, design and publish a children’s book. It took under an hour. It sold. And that moment? It opened a door I didn’t know existed. If I could do that... what else could I do? I...

Hey Reader, I had coffee with a friend this morning, a brilliant woman, running her own business, doing all the things. She looked at me over her oat milk latte and said, “I think it’s finally time I invest in myself and learn AI.” I smiled… but then asked, “Okay, but why?” She blinked. Paused. Then said, “I don’t really know. I just feel like I should?” And that’s when I told her something I want to tell you too: “Learning AI for the sake of learning it is a waste of your time. You don’t...

Hey there, A few days ago I shared what’s new in ChatGPT-5 overall (part 1 of this email series) - things like its sharper writing, deeper reasoning, massive context window, and the new Canvas Mode that can turn ideas into live tools. If you didn't catch it, you can read it here. Today is Part 2 of this 3-part series, and we’re diving into Custom GPTs. Now, I rely on Custom GPTs for everything.I’ve built myself a team of AI assistants: For my content As my personal assistant For my podcast...

Hey there, ChatGPT 5 came out while I was away on holiday, so I’m only now getting my head around it. That’s the challenge with new AI models, isn’t it? They arrive with huge buzz… and then we don’t know what to do with them or how to use them in real life. And that’s completely normal, it's the same for everyone no matter what your level. The best place to start I think is by simply knowing what’s new. Once you understand the upgrades, it becomes much easier to spot where they fit into your...

Hey, There’s no one I know who isn’t interested in adding an additional income stream into the mix—especially a recurring income stream. And I think one of my mentors, Rachel Harrison-Sund might have found the fastest and easiest way to do it. It’s called low-content publishing, and if you're a coach, consultant, creator you could be enjoying a royalty earnings by next week. If the phrase “low-content publishing” leaves a giant question mark forming in your brain, you’re not alone, it's okay...

Hey there, Back in 2021, I made my first $ online by creating and publishing 22 low-content books on Amazon Kindle Direct Publishing - on the sidelines of my full time job. I couldn't believe that I was doing this. And now with AI and tools like Canva, this is easier than ever. My dashboard from Kindle Direct Publishing If you’re not familiar with "low-content" books (it's okay, I wasn't either!), a low-content book is—just as the name suggests—a book that contains little to no content. Some...

Hi there, I can hardly believe we’re halfway through 2025. Time is flying; and if you're anything like me, some of those big goals from January might feel… a little distant. So let’s pause. (I know I need to!)And let’s ask the question most of us don’t take time to ask: ✨ Are the goals I set still serving me? In this week’s episode of Who Do You Want To Be, my co-host Sabine and I explore how to reconnect with your goals - the real ones, the meaningful ones - and how to gently realign when...

Hey there, YouTube recently dropped a truth bomb on creators, and I’m here for it: Low-effort, repetitive, or inauthentic content is now being flagged, and potentially demonetized. It won't be long before other channels follow suit. That’s huge news for anyone creating content online, especially those of us using AI tools to work smarter. As someone who helps women use AI to amplify their voice, I’ve been talking about this for a while. We’re drowning in “AI slop” - copy-paste content with...

If you've been thinking about starting an online knowledge-based business… but the tech setup (and cost ) felt like too much... This might be the sign you’ve been waiting for. Kajabi is an all-in-one platform designed to help you build, market, and sell digital products such as online courses, coaching programs, memberships and newsletters. They have just dropped an offer that’s honestly hard to ignore: 3 months of Pro-level access for just $99 (normally this would cost you $399/month!)....

Hey Reader, As a woman building something of your own, whether it’s a business, a personal brand, or a new chapter of life, you know how powerful today’s tools can be. But in this week’s episode of our podcast, Who Do You Want to Be? we’re asking a question that often gets overlooked: How are the tools we're using shaping who we become? We talk about: How digital tools are affecting our communication and emotional intelligence The risk of losing interpersonal connection in favor of...