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The Founder Files

AI-powered content and brand strategy for women building bold, visible businesses. This is a newsletter is for female solopreneurs, coaches, and service providers who are done DIY-ing everything and ready to show up like the CEO they are - without burning out. Get smart tools, practical strategy, and no-fluff inspiration to scale your content, sharpen your message, and build a brand that actually works for you.

Featured Post

How AI will shape your business in 2026

Hey Reader, There is so much going on in the AI space and it is practically impossible to keep up with it as we get into 2026. I work in AI full time and cannot keep up with the pace; so, I recommend you don't even try to. Is that a relief? :) The one thing we do need to know, accept and embrace is that in 2026, generative AI will become a core - even "native" might I say - part of how we run our business, create content, and connect with our audience. To give you a high-level overview of...

Hey Reader, I still can’t believe I vibe-coded this tool I'm sharing with you in this email. 😲 Like… I built an actual tool that will support you in taking a time-consuming task off your plate...I built it in just 1 hour. With zero coding background. It will help you create 30 days of customised content ideas — for your business — in under 3-minutes. This is what vibe coding is all about, and it’s becoming a big deal. It’s this new movement where entrepreneurs (not just developers!) use AI...

Hey Reader, As we begin to wrap up 2025 (!), I’ve been spending some time reflecting on what’s worked, what’s shifted… and what I want more of in the year ahead. If you’re in the same space -- thinking about your next chapter, your growth, or simply wanting more clarity, I have something that might help. It’s a free AI-powered tool (yes, a GPT) I’ve built for myself and I want to share it with you too! >> The Dream Builder AI Bot This isn’t your typical chatbot or GPT. It’s a warm,...

Hey Reader, I’ve been thinking a lot about what 2026 is really going to look like for women building businesses online, and this is what I truly think: Trust is at its absolute low. AI has made it beautifully easy to create more content…(and it's exactly what I teach!)... ...but it has also made it harder for people to know what’s real, who’s genuine, and who they can rely on. Your people - those who know you and are ready for the next step - don't necessarily want more content from you. They...

As 2025 comes to a close, I’ve been thinking about just how much can change in a year. This time 2 years ago, I had no roadmap. I had left my 9–5, craving something more aligned — more flexible, more fulfilling. But I had no idea where to start. So I followed one small spark of curiosity. I used AI to write, illustrate, design and publish a children’s book. It took under an hour. It sold. And that moment? It opened a door I didn’t know existed. If I could do that... what else could I do? I...

Hey Reader, I had coffee with a friend this morning, a brilliant woman, running her own business, doing all the things. She looked at me over her oat milk latte and said, “I think it’s finally time I invest in myself and learn AI.” I smiled… but then asked, “Okay, but why?” She blinked. Paused. Then said, “I don’t really know. I just feel like I should?” And that’s when I told her something I want to tell you too: “Learning AI for the sake of learning it is a waste of your time. You don’t...

Hey there, A few days ago I shared what’s new in ChatGPT-5 overall (part 1 of this email series) - things like its sharper writing, deeper reasoning, massive context window, and the new Canvas Mode that can turn ideas into live tools. If you didn't catch it, you can read it here. Today is Part 2 of this 3-part series, and we’re diving into Custom GPTs. Now, I rely on Custom GPTs for everything.I’ve built myself a team of AI assistants: For my content As my personal assistant For my podcast...

Hey there, ChatGPT 5 came out while I was away on holiday, so I’m only now getting my head around it. That’s the challenge with new AI models, isn’t it? They arrive with huge buzz… and then we don’t know what to do with them or how to use them in real life. And that’s completely normal, it's the same for everyone no matter what your level. The best place to start I think is by simply knowing what’s new. Once you understand the upgrades, it becomes much easier to spot where they fit into your...

Hey, There’s no one I know who isn’t interested in adding an additional income stream into the mix—especially a recurring income stream. And I think one of my mentors, Rachel Harrison-Sund might have found the fastest and easiest way to do it. It’s called low-content publishing, and if you're a coach, consultant, creator you could be enjoying a royalty earnings by next week. If the phrase “low-content publishing” leaves a giant question mark forming in your brain, you’re not alone, it's okay...

Hey there, Back in 2021, I made my first $ online by creating and publishing 22 low-content books on Amazon Kindle Direct Publishing - on the sidelines of my full time job. I couldn't believe that I was doing this. And now with AI and tools like Canva, this is easier than ever. My dashboard from Kindle Direct Publishing If you’re not familiar with "low-content" books (it's okay, I wasn't either!), a low-content book is—just as the name suggests—a book that contains little to no content. Some...