The Founder Files

Hey Reader, We’re already a few weeks into 2026, and I feel like I am just finding my feet in this new year. Politically, the world feels unsettled.Technologically, things — especially AI — are moving at a speed that’s hard to keep up with. I feel excited and also sometimes terrified - but mostly excited :) And all of this we see and hear doesn’t just stay “out there.”It seeps into our work, our plans, our confidence, our sense of direction. I’ve had so many conversations recently that sound...

Hey Reader, Who cares if you’ve created 30 days of content with AI? Honestly: No one. In fact, if people can work out that you used ChatGPT, they probably will judge you. Not because you used AI, but because it doesn’t sound like you. And that’s the real issue. The problem isn’t AI.The problem is using AI the wrong way. Generic prompts. Lazy instructions. Copy-paste content.Posts that could belong to anyone. That’s what people react to. When you’re using AI the right way, no one is...

Stop going down the AI rabbit hole. You know the one. Another tool.Another prompt.Another video tutorial or reel telling you to “try this instead”. Hours later, you’ve learned a lot --but your content still isn’t done. This is what happens when AI becomes the focus instead of the outcome. AI is not the work.Your content is the work. And when there’s no clarity or structure, AI just pulls you deeper into experimenting, tweaking, and overthinking -- without actually finishing anything. That’s...

Hey Reader, I’ve been sitting with a belief that keeps getting louder as we head toward 2026: Information is no longer scarce. It’s everywhere. At our fingertips. PhD-level. Free. With AI now producing “expert” content at scale, something fundamental has shifted. Offering your frameworks, playbooks, blueprints, and guides to your audience will still have value, and sure they’re great content. But as the core value of an expertise-led business? That will become a harder sell. Because the real...

Hey Reader, As the year winds down and we enjoy the rest of the holidays, I wanted to do something simple. No selling. No agenda. Just a small thank you for being here. So I’ve put together three holiday gifts you can dip into whenever you have a quiet moment, now, or in the new year. Think of them as tools to help you reflect, reset, and start the next chapter with a bit more clarity and ease. 🎁 Gift #1: The Dream Bot custom GPT This is a custom GPT I built to help you zoom out and think...

Hey Reader, There is so much going on in the AI space and it is practically impossible to keep up with it as we get into 2026. I work in AI full time and cannot keep up with the pace; so, I recommend you don't even try to. Is that a relief? :) The one thing we do need to know, accept and embrace is that in 2026, generative AI will become a core - even "native" might I say - part of how we run our business, create content, and connect with our audience. To give you a high-level overview of...

Hey Reader, I still can’t believe I vibe-coded this tool I'm sharing with you in this email. 😲 Like… I built an actual tool that will support you in taking a time-consuming task off your plate...I built it in just 1 hour. With zero coding background. It will help you create 30 days of customised content ideas — for your business — in under 3-minutes. This is what vibe coding is all about, and it’s becoming a big deal. It’s this new movement where entrepreneurs (not just developers!) use AI...